We tend to hear a lot of statements around content creation and strategy, such as:

“Its all about putting out the most content you possibly can”

Or

“If you don’t put out content daily then your business will tank”

What’s refreshing is hearing what our guest, Ian Cleary, has to say about content strategy and that is to create less, but make it better, valuable, higher quality, so then it can stand out more.

This is right up our alley because we feel too many people focus on nothing but content creation and strategy and they wonder why their business never grows.

We 100% agree that content creation and strategy is very important, but we feel that a lot of people overdo it.

That’s why we brought in the content king, Ian Cleary, so he can answer some questions, and really give you an interesting perspective on content creation and strategy.

Alright, lets get to know the content king, Ian Cleary!