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Seth Godin

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Episode 252

The Game of Marketing, Entrepreneurship, And Skills You Need In 2021 With Seth Godin

Back in 2011 when we were starting our first business, Dynamic Duo Training, we were looking for every book possible on marketing.

A colleague recommended Seth Godin’s books.

Never heard of him, but we were intrigued.

We dug into a couple of his books, “All marketers are liars” and “purple cow.”

These books were gold!

We then ended up reading 8 more of his books.

Which brings us to sharing with you this special conversation we had with Seth Godin himself.

This one was special because we have a great deal of respect for Seth’s work, the books he’s written that has helped us so much within our businesses, and his relentless pursuit to keep putting out game-changing work.

Get ready for this one!

In this episode, we discuss:

Seth Discusses:

  • How the current education system is broken and what to do about it
  • His unique thoughts on what marketing truly is and why its such a vital skill to acquire
  • Skill sets vs talents and why skill sets will beat talent every day
"There’s a huge difference between skill and talent."

In this episode, you will learn:

  • The power behind story telling in your marketing
  • How Seth wrote book #20 and his process doing it
  • About his new book “The Practice”

Photo credit: Darius Bashar and Archangel

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Photo credit: Cuidad de ideas

Photo credit: Darius Bashar and Archangel

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