We absolutely love these stories when people used to be in one profession, but then pivoted to a completely new profession and used their experience and skills to target that same industry that they used to work in.

Allow us to introduce Mike Arce!

Mike used to be a personal trainer but then realized he wanted to help personal trainers grow their businesses by getting them more people into their gyms.

So, he started a social media marketing agency that targets personal trainers, mom and pop gyms, yoga, and pilate studios.

He had the skills, knowledge, and experience as a personal trainer, then pivoted into doing social media marketing, and targeted that exact niche…pretty awesome!

In episode 79, we discussed how and why he did this. What he’s doing now. The big vision. Some of the obstacles he overcame, and much more.

Get ready to know Mike Arce!