Have you ever wondered what its like to build a performance apparel brand?

It’s a very competitive market to be in.

But Matt Paulson, co-founder of HYLETE, has done some incredible things since 2012 to build the reputation and brand to stay competitive in the market.

Matt started as an intern and eventually became co-founder of this well-known performance apparel brand, HYLETE.

We discussed a lot of various topics within building a performance apparel brand, Matt’s day to day with the company, and his new-exciting venture he will be starting this year.