Have you heard of the Blockbuster and Netflix story?

In 2000 the founder of an up and coming company called “Netflix” pitched Blockbuster’s CEO an opportunity to have Netflix run Blockbuster’s online division and Blockbuster would promote Netflix in stores.

As we all know now, Blockbuster didn’t take Netflix up on their pitch and they’re now a case study of what NOT to do during innovation and Netflix is now a…$150 BILLION company.

What NETFLIX did right was they followed the consumer.

They saw where the market was going and consumers preferred “Netflix and chill” in the comfort of their own homes rather than hopping in their car, driving, sort through movies, not find their movie, pay a late fee, and rinse and repeat.

The same thing is happening in the fitness industry…

Your customers want ON DEMAND & PERSONALIZED coaching.

When and where they want it, and specific to them.

With the Hybrid Model, we have figured out how you can give your members ON DEMAND & PERSONALIZED coaching.

That’s why we dove deep in this episode on “How to Build an On Demand and Personalized Fitness Coaching Business” using the Hybrid Model.